{"id":142246,"date":"2026-10-01T10:17:14","date_gmt":"2026-10-01T08:17:14","guid":{"rendered":"https:\/\/lexpertjournal.net\/fr\/?p=142246"},"modified":"2026-10-01T10:17:14","modified_gmt":"2026-10-01T08:17:14","slug":"dattes-le-conseil-international-salue-lexperience-tunisienne-et-veut-lexporter-au-monde","status":"publish","type":"post","link":"https:\/\/lexpertjournal.net\/fr\/?p=142246","title":{"rendered":"DATTES : LE CONSEIL INTERNATIONAL SALUE L\u2019EXP\u00c9RIENCE TUNISIENNE ET VEUT L\u2019EXPORTER AU MONDE"},"content":{"rendered":"

 <\/p>\n

<\/h1>\n

La Tunisie ne se contente plus d\u2019exporter ses dattes : son exp\u00e9rience int\u00e9resse d\u00e9sormais le Conseil international des dattes (CID)<\/strong>, qui entend s\u2019appuyer sur le savoir-faire tunisien en mati\u00e8re de production, de commercialisation et d\u2019acc\u00e8s aux march\u00e9s internationaux.<\/p>\n

En marge de l\u2019atelier international consacr\u00e9 au marketing et \u00e0 la promotion mondiale des dattes<\/strong>, organis\u00e9 \u00e0 Tunis les 30 septembre et 1er octobre 2026, Imen Fridi<\/strong>, Directrice g\u00e9n\u00e9rale des strat\u00e9gies et du d\u00e9veloppement des affaires au Conseil international des dattes, a soulign\u00e9 l\u2019importance accord\u00e9e \u00e0 l\u2019exp\u00e9rience tunisienne.<\/p>\n

\u00a0L\u2019EXP\u00c9RIENCE TUNISIENNE SOUS LES PROJECTEURS<\/h2>\n

Selon Imen Fridi, le CID accorde une attention particuli\u00e8re aux pratiques et aux politiques d\u00e9velopp\u00e9es par la Tunisie dans le secteur des dattes, notamment en mati\u00e8re de pr\u00e9sence sur les march\u00e9s europ\u00e9ens<\/strong>.<\/p>\n

L\u2019objectif est de valoriser cette exp\u00e9rience et d\u2019en transf\u00e9rer certains enseignements \u00e0 d\u2019autres pays membres du Conseil, \u00e0 travers l\u2019\u00e9change d\u2019expertises et le partage des pratiques qui ont permis aux dattes tunisiennes de s\u2019imposer sur diff\u00e9rents march\u00e9s.<\/p>\n

La pr\u00e9sence du Conseil en Tunisie \u00e0 l\u2019occasion de cet atelier t\u00e9moigne, selon la responsable, de l\u2019int\u00e9r\u00eat port\u00e9 \u00e0 cette exp\u00e9rience.<\/p>\n

\u00a0DE LA TUNISIE VERS D\u2019AUTRES MARCH\u00c9S<\/h2>\n

Le CID souhaite ainsi favoriser une v\u00e9ritable circulation des savoir-faire entre les pays producteurs.<\/p>\n

L\u2019exp\u00e9rience tunisienne sur les march\u00e9s europ\u00e9ens pourrait notamment servir de r\u00e9f\u00e9rence \u00e0 d\u2019autres pays souhaitant d\u00e9velopper leurs exportations et am\u00e9liorer leur acc\u00e8s aux march\u00e9s internationaux.<\/p>\n

Pour Imen Fridi, l\u2019enjeu consiste \u00e0 capitaliser sur les r\u00e9ussites des diff\u00e9rents pays membres<\/strong> et \u00e0 construire une coop\u00e9ration fond\u00e9e sur le partage des connaissances, des strat\u00e9gies commerciales et des bonnes pratiques.<\/p>\n

\u00a0LE MARKETING, NOUVEAU LEVIER DE VALORISATION<\/h2>\n

La promotion et le marketing international constituent d\u00e9sormais l\u2019un des principaux axes de la strat\u00e9gie du Conseil international des dattes.<\/p>\n

L\u2019objectif est clair : augmenter la valeur des dattes et renforcer leur positionnement sur les march\u00e9s mondiaux<\/strong>.<\/p>\n

Un enjeu d\u2019autant plus important que la datte n\u2019est pas uniquement un produit agricole. Elle poss\u00e8de \u00e9galement une dimension historique, nutritionnelle, sanitaire et \u00e9conomique<\/strong>, qui peut \u00eatre davantage valoris\u00e9e aupr\u00e8s des consommateurs internationaux.<\/p>\n

\u00a0UN SECTEUR QUI OUVRE DE NOUVELLES OPPORTUNIT\u00c9S<\/h2>\n

Sur le plan de l\u2019investissement, Imen Fridi estime que le march\u00e9 des dattes reste prometteur et ouvert<\/strong>, offrant d\u2019importantes opportunit\u00e9s aux diff\u00e9rents acteurs de la fili\u00e8re.<\/p>\n

Elle appelle ainsi les agriculteurs \u00e0 tirer davantage profit des possibilit\u00e9s offertes par les march\u00e9s internationaux et par l\u2019\u00e9volution de la demande mondiale.<\/p>\n

Mais le message du CID ne s\u2019adresse pas uniquement aux grandes entreprises.<\/p>\n

\u00a0L\u2019AGRICULTEUR AU C\u0152UR DE LA STRAT\u00c9GIE<\/h2>\n

Imen Fridi insiste sur un point essentiel : la strat\u00e9gie internationale doit commencer au niveau de l\u2019agriculteur<\/strong>.<\/p>\n

Le Conseil international des dattes affirme accorder une attention particuli\u00e8re aux producteurs et vouloir les accompagner dans leur d\u00e9marche d\u2019acc\u00e8s aux march\u00e9s internationaux.<\/p>\n

L\u2019ambition est donc de construire une cha\u00eene de valeur qui ne profite pas uniquement aux grands op\u00e9rateurs, mais permette \u00e9galement aux agriculteurs de mieux valoriser leur production et d\u2019acc\u00e9der \u00e0 de nouveaux d\u00e9bouch\u00e9s.<\/p>\n

\u00a0LA TUNISIE, UN MOD\u00c8LE \u00c0 PARTAGER ?<\/h3>\n

Alors que la Tunisie cherche \u00e0 consolider ses positions en Europe et \u00e0 conqu\u00e9rir de nouveaux march\u00e9s, notamment en Asie, son exp\u00e9rience attire d\u00e9sormais l\u2019attention du Conseil international des dattes.<\/p>\n

De la production au marketing, de l\u2019agriculteur \u00e0 l\u2019exportateur, le d\u00e9fi est d\u00e9sormais de transformer le savoir-faire tunisien en v\u00e9ritable mod\u00e8le de conqu\u00eate des march\u00e9s mondiaux.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  La Tunisie ne se contente plus d\u2019exporter ses dattes : son exp\u00e9rience int\u00e9resse d\u00e9sormais le Conseil international des dattes (CID), qui entend s\u2019appuyer sur le savoir-faire tunisien en mati\u00e8re de production, de commercialisation et d\u2019acc\u00e8s aux march\u00e9s internationaux. En marge de l\u2019atelier international consacr\u00e9 au marketing et \u00e0 la promotion mondiale des dattes, organis\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":142247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-142246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nDATTES : LE CONSEIL INTERNATIONAL SALUE L\u2019EXP\u00c9RIENCE TUNISIENNE ET VEUT L\u2019EXPORTER AU MONDE - L'expert Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexpertjournal.net\/fr\/?p=142246\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DATTES : LE CONSEIL INTERNATIONAL SALUE L\u2019EXP\u00c9RIENCE TUNISIENNE ET VEUT L\u2019EXPORTER AU MONDE\" \/>\n<meta property=\"og:description\" content=\"  La Tunisie ne se contente plus d\u2019exporter ses dattes : son exp\u00e9rience int\u00e9resse d\u00e9sormais le Conseil international des dattes (CID), qui entend s\u2019appuyer sur le savoir-faire tunisien en mati\u00e8re de production, de commercialisation et d\u2019acc\u00e8s aux march\u00e9s internationaux. 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