{"id":140266,"date":"2026-05-05T20:42:13","date_gmt":"2026-05-05T18:42:13","guid":{"rendered":"https:\/\/lexpertjournal.net\/fr\/?p=140266"},"modified":"2026-05-05T20:42:13","modified_gmt":"2026-05-05T18:42:13","slug":"la-societe-magasin-general-ameliore-ses-performances-et-reduit-son-deficit","status":"publish","type":"post","link":"https:\/\/lexpertjournal.net\/fr\/?p=140266","title":{"rendered":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit"},"content":{"rendered":"<p>Le secteur de la distribution est en train d\u2019\u00e9chapper aux probl\u00e8mes \u00e9conomiques du pays. La consommation, est actuellement le meilleur moteur qui fonctionne pour la croissance \u00e9conomique. La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral est l\u2019un des op\u00e9rateurs le plus important dans le secteur du commerce de distribution. La soci\u00e9t\u00e9 a entam\u00e9 sa restructuration depuis quelques ann\u00e9es et les efforts d\u00e9ploy\u00e9s au niveau de la grande distribution ou de l\u2019activit\u00e9 du groupe en globalit\u00e9, portent leurs fruits. Selon un communiqu\u00e9 publi\u00e9 par la soci\u00e9t\u00e9, suite \u00e0 la r\u00e9union de son conseil d\u2019administration le 30\/04\/2026, la Soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral a arr\u00eat\u00e9 les \u00e9tats financiers individuels et consolid\u00e9s pour l\u2019exercice 2025.<\/p>\n<p>Le chiffre d\u2019affaires HT de la soci\u00e9t\u00e9 a \u00e9t\u00e9 arr\u00eat\u00e9 \u00e0 1.161.084.983 DT en 2025 contre 1.041.473.010 DT au 31\/12\/2024 soit une augmentation de 11,48 %. Depuis 2023 la soci\u00e9t\u00e9 a d\u00e9pass\u00e9 le cap historique du milliard de dinar de chiffre d\u2019affaire et semble maintenir le rythme.<\/p>\n<p>Le r\u00e9sultat net d\u2019exploitation est b\u00e9n\u00e9ficiaire de 5.269.657 DT en 2025 contre un r\u00e9sultat d\u00e9ficitaire de 3.742.708 DT en 2024.<\/p>\n<p>Le chiffre d\u2019affaires de tous le groupe a atteint 1.201.500.150 DT au 31\/12\/2025 contre 1.098.616.410 DT au 31\/12\/2024 soit une \u00e9volution de 9,36%.<\/p>\n<p>Le r\u00e9sultat du groupe est encore d\u00e9ficitaire de 6.428.985 DT en 2025 contre un d\u00e9ficit de 10.067.663 DT en 2024. Ce d\u00e9ficit \u00e9tait de 39 millions de dinars en 2022 et 42.3 millions de dinars en 2023.<\/p>\n<p>Pour m\u00e9moire la soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral a \u00e9t\u00e9 privatis\u00e9e en 2007 et rachet\u00e9e par Groupe Poulina et Bayahi. Aujourd\u2019hui elle d\u00e9tient presque 33% de part de march\u00e9 gr\u00e2ce \u00e0 82 magasins couvrant 23 gouvernorats.<\/p>\n<p>BHA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur de la distribution est en train d\u2019\u00e9chapper aux probl\u00e8mes \u00e9conomiques du pays. La consommation, est actuellement le meilleur moteur qui fonctionne pour la croissance \u00e9conomique. La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral est l\u2019un des op\u00e9rateurs le plus important dans le secteur du commerce de distribution. La soci\u00e9t\u00e9 a entam\u00e9 sa restructuration depuis quelques ann\u00e9es et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,28],"tags":[],"class_list":["post-140266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit - L&#039;expert Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexpertjournal.net\/fr\/?p=140266\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit\" \/>\n<meta property=\"og:description\" content=\"Le secteur de la distribution est en train d\u2019\u00e9chapper aux probl\u00e8mes \u00e9conomiques du pays. La consommation, est actuellement le meilleur moteur qui fonctionne pour la croissance \u00e9conomique. La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral est l\u2019un des op\u00e9rateurs le plus important dans le secteur du commerce de distribution. La soci\u00e9t\u00e9 a entam\u00e9 sa restructuration depuis quelques ann\u00e9es et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lexpertjournal.net\/fr\/?p=140266\" \/>\n<meta property=\"og:site_name\" content=\"L&#039;expert Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Samya.Ayari.tn\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T18:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lexpert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lexpert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#article\",\"isPartOf\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266\"},\"author\":{\"name\":\"Lexpert\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/65d2c89a6ae700ca94d3873874b3ae31\"},\"headline\":\"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit\",\"datePublished\":\"2026-05-05T18:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266\"},\"wordCount\":299,\"publisher\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg\",\"articleSection\":[\"Actualit\u00e9s\",\"Economie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266\",\"url\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266\",\"name\":\"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit - L&#039;expert Journal\",\"isPartOf\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg\",\"datePublished\":\"2026-05-05T18:42:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lexpertjournal.net\/fr\/?p=140266\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage\",\"url\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg\",\"contentUrl\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/?p=140266#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/lexpertjournal.net\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#website\",\"url\":\"https:\/\/lexpertjournal.net\/fr\/\",\"name\":\"L'expert Journal\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lexpertjournal.net\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#organization\",\"name\":\"L'expert Journal\",\"url\":\"https:\/\/lexpertjournal.net\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2025\/04\/Capture_d_ecran_2025-04-13_a_17.47.13-removebg-preview-1.png\",\"contentUrl\":\"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2025\/04\/Capture_d_ecran_2025-04-13_a_17.47.13-removebg-preview-1.png\",\"width\":644,\"height\":154,\"caption\":\"L'expert Journal\"},\"image\":{\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Samya.Ayari.tn\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/65d2c89a6ae700ca94d3873874b3ae31\",\"name\":\"Lexpert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ffaa3deee382c43b9d0589b4c2636abaab84b89c93fe74bbcf69c13082bb48fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ffaa3deee382c43b9d0589b4c2636abaab84b89c93fe74bbcf69c13082bb48fc?s=96&d=mm&r=g\",\"caption\":\"Lexpert\"},\"url\":\"https:\/\/lexpertjournal.net\/fr\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit - L&#039;expert Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lexpertjournal.net\/fr\/?p=140266","og_locale":"fr_FR","og_type":"article","og_title":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit","og_description":"Le secteur de la distribution est en train d\u2019\u00e9chapper aux probl\u00e8mes \u00e9conomiques du pays. La consommation, est actuellement le meilleur moteur qui fonctionne pour la croissance \u00e9conomique. La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral est l\u2019un des op\u00e9rateurs le plus important dans le secteur du commerce de distribution. La soci\u00e9t\u00e9 a entam\u00e9 sa restructuration depuis quelques ann\u00e9es et [&hellip;]","og_url":"https:\/\/lexpertjournal.net\/fr\/?p=140266","og_site_name":"L&#039;expert Journal","article_publisher":"https:\/\/www.facebook.com\/Samya.Ayari.tn","article_published_time":"2026-05-05T18:42:13+00:00","og_image":[{"width":400,"height":300,"url":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg","type":"image\/jpeg"}],"author":"Lexpert","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lexpert","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#article","isPartOf":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266"},"author":{"name":"Lexpert","@id":"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/65d2c89a6ae700ca94d3873874b3ae31"},"headline":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit","datePublished":"2026-05-05T18:42:13+00:00","mainEntityOfPage":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266"},"wordCount":299,"publisher":{"@id":"https:\/\/lexpertjournal.net\/fr\/#organization"},"image":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage"},"thumbnailUrl":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg","articleSection":["Actualit\u00e9s","Economie"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266","url":"https:\/\/lexpertjournal.net\/fr\/?p=140266","name":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit - L&#039;expert Journal","isPartOf":{"@id":"https:\/\/lexpertjournal.net\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage"},"image":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage"},"thumbnailUrl":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg","datePublished":"2026-05-05T18:42:13+00:00","breadcrumb":{"@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lexpertjournal.net\/fr\/?p=140266"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#primaryimage","url":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg","contentUrl":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2026\/05\/49.jpg","width":400,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/lexpertjournal.net\/fr\/?p=140266#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lexpertjournal.net\/fr\/"},{"@type":"ListItem","position":2,"name":"La soci\u00e9t\u00e9 Magasin G\u00e9n\u00e9ral am\u00e9liore ses performances et r\u00e9duit son d\u00e9ficit"}]},{"@type":"WebSite","@id":"https:\/\/lexpertjournal.net\/fr\/#website","url":"https:\/\/lexpertjournal.net\/fr\/","name":"L'expert Journal","description":"","publisher":{"@id":"https:\/\/lexpertjournal.net\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lexpertjournal.net\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/lexpertjournal.net\/fr\/#organization","name":"L'expert Journal","url":"https:\/\/lexpertjournal.net\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lexpertjournal.net\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2025\/04\/Capture_d_ecran_2025-04-13_a_17.47.13-removebg-preview-1.png","contentUrl":"https:\/\/lexpertjournal.net\/fr\/wp-content\/uploads\/2025\/04\/Capture_d_ecran_2025-04-13_a_17.47.13-removebg-preview-1.png","width":644,"height":154,"caption":"L'expert Journal"},"image":{"@id":"https:\/\/lexpertjournal.net\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Samya.Ayari.tn"]},{"@type":"Person","@id":"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/65d2c89a6ae700ca94d3873874b3ae31","name":"Lexpert","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lexpertjournal.net\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ffaa3deee382c43b9d0589b4c2636abaab84b89c93fe74bbcf69c13082bb48fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffaa3deee382c43b9d0589b4c2636abaab84b89c93fe74bbcf69c13082bb48fc?s=96&d=mm&r=g","caption":"Lexpert"},"url":"https:\/\/lexpertjournal.net\/fr\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/posts\/140266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140266"}],"version-history":[{"count":1,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/posts\/140266\/revisions"}],"predecessor-version":[{"id":140268,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/posts\/140266\/revisions\/140268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=\/wp\/v2\/media\/140267"}],"wp:attachment":[{"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpertjournal.net\/fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}