{"id":139430,"date":"2025-12-26T13:05:08","date_gmt":"2025-12-26T12:05:08","guid":{"rendered":"https:\/\/lexpertjournal.net\/fr\/?p=139430"},"modified":"2025-12-26T13:05:08","modified_gmt":"2025-12-26T12:05:08","slug":"liace-leve-le-voile-sur-la-realite-de-lentreprise-tunisienne","status":"publish","type":"post","link":"https:\/\/lexpertjournal.net\/fr\/?p=139430","title":{"rendered":"L\u2019IACE l\u00e8ve le voile sur la r\u00e9alit\u00e9 de l\u2019entreprise tunisienne"},"content":{"rendered":"
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L\u2019Institut Arabe des Chefs d\u2019Entreprises\u00a0(IACE) vient de publier la\u00a0premi\u00e8re \u00e9dition du Rapport National sur l\u2019Entreprise \u2013 2025<\/strong>, une \u00e9tude in\u00e9dite qui dresse un \u00e9tat des lieux approfondi du tissu entrepreneurial tunisien. Plus qu\u2019un simple diagnostic, ce rapport se veut un\u00a0outil strat\u00e9gique d\u2019aide \u00e0 la d\u00e9cision<\/strong>, destin\u00e9 aux pouvoirs publics, aux acteurs \u00e9conomiques et aux partenaires sociaux.<\/p>\n

Une \u00e9conomie domin\u00e9e par les microentreprises, mais peu cr\u00e9atrice de valeur<\/h3>\n

Premier constat majeur : l\u2019\u00e9conomie tunisienne demeure largement fragment\u00e9e. Les\u00a0microentreprises repr\u00e9sentent 87 % des entreprises employeuses<\/strong>, mais leur contribution r\u00e9elle reste limit\u00e9e. Elles ne concentrent que\u00a017,8 % de l\u2019emploi formel<\/strong>,\u00a010,9 % du tissu \u00e9conomique<\/strong>\u00a0et \u00e0 peine\u00a03 % des imp\u00f4ts directs<\/strong>.
\nCette structure freine la mont\u00e9e en gamme, p\u00e8se sur la productivit\u00e9 globale et limite la capacit\u00e9 de l\u2019\u00e9conomie \u00e0 cr\u00e9er de la valeur durable.<\/p>\n

Le priv\u00e9 structur\u00e9, pilier silencieux de la soutenabilit\u00e9 budg\u00e9taire<\/h4>\n

\u00c0 l\u2019inverse, le\u00a0secteur priv\u00e9 structur\u00e9<\/strong>\u00a0appara\u00eet comme le v\u00e9ritable moteur de l\u2019\u00e9conomie nationale. Il g\u00e9n\u00e8re\u00a059 % de la valeur ajout\u00e9e totale<\/strong>, assure\u00a079 % de l\u2019investissement des entreprises<\/strong>\u00a0et concentre\u00a043 % de l\u2019emploi formel<\/strong>.
\nSurtout, il contribue \u00e0\u00a0plus de la moiti\u00e9 des recettes fiscales<\/strong>, \u00e0 travers l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s, la TVA et l\u2019IRPP retenu \u00e0 la source. Un r\u00f4le central, souvent sous-estim\u00e9, dans un contexte budg\u00e9taire tendu.<\/p>\n

D\u00e9veloppement r\u00e9gional : la qualit\u00e9 prime sur la quantit\u00e9<\/h4>\n

Le rapport souligne que le d\u00e9veloppement des territoires ne d\u00e9pend pas tant du nombre d\u2019entreprises que de leur\u00a0qualit\u00e9 \u00e9conomique<\/strong>. Les\u00a0PME et grandes entreprises structurantes<\/strong>\u00a0jouent un r\u00f4le d\u00e9cisif dans l\u2019ancrage des cha\u00eenes de valeur locales, la cr\u00e9ation d\u2019emplois durables et l\u2019am\u00e9lioration des indicateurs sociaux r\u00e9gionaux.
\nUn message clair \u00e0 l\u2019adresse des d\u00e9cideurs : encourager la croissance d\u2019entreprises solides vaut mieux que multiplier les structures fragiles.<\/p>\n

Entreprises publiques : un poids budg\u00e9taire persistant<\/h4>\n

Autre point sensible : les\u00a0entreprises publiques<\/strong>\u00a0continuent de peser lourdement sur les finances de l\u2019\u00c9tat. D\u00e9ficits r\u00e9currents, transferts \u00e9lev\u00e9s et faible performance soulignent l\u2019urgence de r\u00e9formes profondes de gouvernance<\/strong>, afin de transformer ces entit\u00e9s en acteurs positifs du d\u00e9veloppement \u00e9conomique.<\/p>\n

Industrie manufacturi\u00e8re : relancer la dynamiquePilier de l\u2019emploi formel et des exportations, l\u2019industrie manufacturi\u00e8re<\/strong>\u00a0tunisienne repose sur un noyau restreint de grandes entreprises performantes. Mais plusieurs branches souffrent d\u2019une\u00a0baisse de l\u2019investissement<\/strong>\u00a0et d\u2019une\u00a0stagnation de la productivit\u00e9<\/strong>, limitant la comp\u00e9titivit\u00e9 nationale.
\nLe rapport plaide pour une\u00a0relance cibl\u00e9e de l\u2019investissement productif<\/strong>, de l\u2019innovation et de la mont\u00e9e en gamme industrielle.<\/p>\n

Trois priorit\u00e9s pour une croissance inclusive<\/h3>\n

Pour r\u00e9orienter efficacement les politiques publiques, l\u2019IACE identifie\u00a0trois priorit\u00e9s strat\u00e9giques<\/strong>\u00a0:<\/p>\n

    \n
  1. Accro\u00eetre la taille et la productivit\u00e9 du tissu entrepreneurial<\/strong>, en accompagnant la transition des microentreprises vers les PME ;<\/li>\n
  2. R\u00e9former et rationaliser le secteur des entreprises publiques<\/strong>\u00a0;<\/li>\n
  3. Relancer l\u2019investissement industriel et technologique<\/strong>, notamment dans les secteurs \u00e0 fort potentiel de croissance et d\u2019innovation.<\/li>\n<\/ol>\n

    Un outil strat\u00e9gique pour la Tunisie \u00e9conomique<\/h4>\n

    Avec cette premi\u00e8re \u00e9dition du\u00a0Rapport National sur l\u2019Entreprise \u2013 2025<\/strong>, l\u2019IACE confirme son positionnement de\u00a0think tank strat\u00e9gique au service de l\u2019entreprise tunisienne<\/strong>. Le document s\u2019impose comme une r\u00e9f\u00e9rence pour comprendre les dynamiques profondes de l\u2019\u00e9conomie r\u00e9elle et orienter les choix vers une\u00a0croissance durable, inclusive et cr\u00e9atrice de valeur<\/strong>.<\/p>\n

    Le rapport est disponible sur le site officiel de l\u2019IACE.<\/p>\n<\/div>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

      L\u2019Institut Arabe des Chefs d\u2019Entreprises\u00a0(IACE) vient de publier la\u00a0premi\u00e8re \u00e9dition du Rapport National sur l\u2019Entreprise \u2013 2025, une \u00e9tude in\u00e9dite qui dresse un \u00e9tat des lieux approfondi du tissu entrepreneurial tunisien. Plus qu\u2019un simple diagnostic, ce rapport se veut un\u00a0outil strat\u00e9gique d\u2019aide \u00e0 la d\u00e9cision, destin\u00e9 aux pouvoirs publics, aux acteurs \u00e9conomiques et aux […]<\/p>\n","protected":false},"author":2,"featured_media":139431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,235],"tags":[452],"class_list":["post-139430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-international","tag-liace"],"yoast_head":"\nL\u2019IACE l\u00e8ve le voile sur la r\u00e9alit\u00e9 de l\u2019entreprise tunisienne - L'expert Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lexpertjournal.net\/fr\/?p=139430\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IACE l\u00e8ve le voile sur la r\u00e9alit\u00e9 de l\u2019entreprise tunisienne\" \/>\n<meta property=\"og:description\" content=\"  L\u2019Institut Arabe des Chefs d\u2019Entreprises\u00a0(IACE) vient de publier la\u00a0premi\u00e8re \u00e9dition du Rapport National sur l\u2019Entreprise \u2013 2025, une \u00e9tude in\u00e9dite qui dresse un \u00e9tat des lieux approfondi du tissu entrepreneurial tunisien. 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